LOJALNOŚĆ KLIENTÓW WOBEC BANKÓW SPÓŁDZIELCZYCH

Abstrakt

Key words: loyalty, customers, cooperative banks, banking services
Summary
Customer`s loyalty can be considered in both aspects: to banks and
services. The most desirable customer is one who uses the services
of a bank and wide range of its product off erings.
Based on the analysis one can state cooperative bank`s customers
are characterized by a high degree of loyalty. Over 80% of respondents
were with one cooperative bank. Almost 66% of customers
were using four or more services.