NEGATIVE INFLUENCE OF SOCIAL MEDIA MARKETING ON BUSINESS

Abstrakt

 DOI: 10.19251/ne/2018.28(23)

Summary

The research presents the negative impact of social media marketing on business. The author explains the social media phenomenon, reason for its popularity, the social media marketing (SMM) phenomenon, and ways of using it for advertising. The (research) author focuses on the negative aspects of social media which contribute to the destruction of a good brand name and loss of as enterprise profit and provides some examples of such cases. As the conclusion, the author states that SMM marketing does not only provide positive effect on business profit and also states that there is no way to use particular strategy to avoid consequences of bad e-commerce.

Key words: social media marketing, SMM, business, brand.