THE OPERATIONAL PLAN AS AN ELEMENT OF THE BUSINESS PLAN OF THE BEAUTY SALON AND STORE „EVERYONE CAN BE BEAUTIFUL LLC”

Abstract

The aim of the article is to present the basic and practical elements that make up an op­erational plan in a business plan. In addition to the comparison of direct and indirect competition, you can also see the pricing policy, distribution, advertising, planned revenues, mission, vision and strategy cho­sen for a given company. These are the key elements thanks to which the entrepreneur is able to make a decision about the profit­ability of his newly established enterprise. The authors developed their own operational plan for a business plan using the a salon and a beauty shop as an example. Ww. plan is an action plan and should describe all activities that are necessary to implement the strategy chosen by the company. The operating plan is a very important element of the business plan. The entrepreneur compares his enter­prise against the competition. In addition, he must consider what the assortment will offer and at what price. Undoubtedly, a business plan is an essential decision-making docu­ment, useful both in the daily operations of the enterprise and in the breakthrough peri­od of its existence.